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The Logo
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The Zamil Real Estate logo currently exists in two languages: Arabic and English.
As one of the essential characteristics of a Brand’s logo is its simplicity and its recognition as a symbol, it is important to minimize its dual language usage. True to the adage that the essence of effective communication is sacrifice, it is necessary that you apply your judgment in selecting the use of either language, to the detriment of the other, when applying the logo on any communication material, whether printed or otherwise.
Please bear in mind that the Brand’s logo is not the same thing as the official company name. Use this to your advantage: you may for example chose to use the logo in either language, and then introduce on the same document, in small and in accordance to the guidelines specified further, the name of the company in a different language. Always consider your primary target group when selecting the language of your logo.
After all, it is primarily a symbolic mark of recognition of the Brand, and every effort should be made to consolidate its perception as such.
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 Green |
 Gray |
The Zamil Real Estate logo uses only two colors: grey and green, as specified on this page. Whenever possible, special spot colors should be used.
Alternatively, the logo can be reproduced in process colors, or a combination of process colors and spot colors.
Unless printing in grey scale, the grey of the logo should never be a tint of black, but should be a process grey, as indicated.
NOTE: In some instances, these colors may be slightly altered, such as when used on a colored background. Please consult the relevant guidelines carefully before considering altering the normal logo colors.
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| Pantone ………… 354 C |
Pantone ……… 445 C |
| CMYK |
| Cyan ............ |
91%
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| Magenta ....... |
0%
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| Yellow ......... |
83%
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| Black ............ |
0%
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| CMYK |
| Cyan ............ |
20%
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| Magenta ....... |
0%
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| Yellow .......... |
20%
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| Black ........... |
65%
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| RGB |
| Red ............ |
0%
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| Green ......... |
139%
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| Blue ........... |
13%
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| RGB |
| Red ............ |
84%
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| Green ......... |
84%
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| Blue ........... |
84%
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| HLS |
| Hue ................ |
125°
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| Lightness ........ |
27%
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| Saturation ....... |
100%
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| HLS |
| Hue ................ |
0°
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| Lightness ........ |
33%
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| Saturation ....... |
0%
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Web Safe
009900 …… Or 153g 0b |
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On the rare occasions where the Zamil Group logo will be required to be reproduced in black and white, then tints of black should be used as indicated to replace the normal colors.
Most exceptionally, the logo may be used in solid black, as indicated, in which case the dark grey converts to 100% black, and the lighter grey converts to white with a solid black outline.
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Black ..................... 30%
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Black .................... 79%
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Dowload :
GIF format
EPS format
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Fonts
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There are two main font families to be used in English: |
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| Helvetica |
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| WinSoft Pro Medium |
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| Should you require any clarification or have any questions, please send your queries to info@zamilrealestate.com |
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Clear 13 oC
